Marketing Contractors vs Freelancers: The Ultimate Guide for Choosing What’s Best for You



From Business 2 Community, Mark Miller discusses the differences between engaging an independent contractor and using a staffing agency to find help with your marketing.  He reviews some of the legal issues and offers guidance on when to choose using an independent contractor or staffing agency.  He writes:

How Long Do You Need Help?

Are you faced with a project that just needs a few hours or days of work and polish? Or are you looking at a talent need that could go months, years, or indefinitely?

Freelance solutions can be a fine way to handle your short-term or one-off challenges: updating some web images, getting copy for a few PPC ads, creating a couple of new ecommerce landing pages.

But contract marketing staffing is usually a better solution for projects and campaigns with larger or indefinite scopes: managing social media accounts, organizing your old customer data, providing ongoing support for your influencer marketing, transforming your web properties to be mobile friendly.

Do You Need One Expert, or Several?

Even a fairly busy marketing operation can typically find the time to dig up a single freelancer to do some basic work. But sometimes the scope of the work in front of you will require a whole team, department, or agency ASAP. That’s not the kind of challenge most marketing leaders and HR teams are ready to handle–there’s just not enough capacity for all the needed logistics.

For occasions where finding enough independent marketers for your needs becomes too burdensome, it’s time to call up your staffing partner. They can manage sourcing many contractors at once, arrange marketing RPO, or even assist you in insourcing an entire flexible marketing agency.

What is Your Urgency to Get Started?

Is this a problem you need taken care of yesterday, or something that you can afford to take your time on and make sure it’s done right?

The time it takes to find a suitable freelancer depends on how lucky you are, and how high your standards are. If you’re fortunate, and your need is so urgent that you’re not concerned with thoroughly vetting a freelancer for quality and qualification, you might be able to sign someone on today. If you’re not so lucky, and you have very strict requirements for your freelancer, it could easily take weeks or months to find the right person for the job.

A dedicated, experienced marketing staffing agency isn’t going to put someone in a seat by the end of business hours today. However, they will be able to find someone consistently quickly, and may already have a few options on hand or in their network who is eager to get started. Furthermore, you can rest assured that the talent presented to you will be properly evaluated and qualified for the position.

Read the full story at  Marketing Contractors vs Freelancers: The Ultimate Guide for Choosing What’s Best for You

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