From Fast Company, Laura Vanderkam writes about the mixed blessing of having enough or more than enough work to do. She writes:
Finding new clients is a lot of work. So is pitching new projects to existing clients. You can invest many hours in the process with no guarantee that anything will come of it.That’s why it’s always an amazing moment when potential clients start coming to you. It’s an even more amazing moment when enough proposed projects cross your desk that you can meet your revenue goals without being out there hustling.But that wonder moment is also dangerous. Tempting as it is to celebrate this newfound efficiency, your long-term career growth depends on your seeking out stuff you don’t have to seek out. Successful people keep pitching, even when they don’t need to.THAT CLIENT THAT’S KEEPING YOU BUSY NOW COULD GO OUT OF BUSINESS, AND YOU’LL BE SCRAMBLING.They do this for several reasons. First, if you’ve been out in the real world more than a few years, you know that business is cyclical. Christine Hennebury, a writer and performer, says that she keeps pitching “to keep momentum going. If you aren’t taking action on your own behalf, eventually things will dry up.”
Read the full story at Why One Of The Best Moments In a Freelancer’s Career Is Also The Most Dangerous
